Undeterred, Scherman and his partners tried again with BOMC in 1926. To satisfy his love of literature in 1916 he cofounded the Little Leather Library to sell books through the mail, targeting the multitude that did not have a bookstore readily available. Born in Canada but raised in Philadelphia, Pennsylvania, Scherman started out as an advertising copywriter, and in the course of his work learned the fundamentals of mail-order promotion. The man who founded it was Harry Scherman. The oldest of Bookspan ’s clubs, and the one that established the template for the others to follow, was Book-of-the-Month Club (BOMC). In addition, Bookspan makes its direct marketing and fulfillment capabilities available to publishers and other companies through subsidiary Yes Solutions, and publishes books through the Madison Park Press Imprint. ![]() Bookspan also offers the Zooba service through Book-of-the-Month, which ships to customers only selections from the reading lists they create themselves. This category also houses Bookspan ’s Spanish-language book clubs: Mosaico and Circulo. Lifestyle clubs include Children ’s Book-of-the-Month Club Kid ’s Book Planet Crafter ’s Choice, covering knitting, sewing, quilting, and other crafts Homestyle Books, focusing on entertaining, decorating, gardening, and collectibles One Spirit, a club devoted to spiritual development and other personal growth issues and the Good Cook, the United States ’ only cookbook club.įinally, Bookspan ’s offers Male Specialty Clubs catering to men interested in history, the military, conservative politics, science fiction, and the works of Stephen King. General interest clubs include Book-of-the Month Club and the Literary Guild, as well as Doubleday Book Club, Quality Paperback Book Club, Mystery Guild, and Black Expressions.īookspan ’s Professional Clubs are dedicated to such subjects as architecture and design, computers, equestrian matters, nursing, teaching, science, and classic fiction and nonfiction titles. ![]() All told, Bookspan operates more than 30 book clubs in four categories, direct marketing through the mail as well as the Internet to more than 8 million members. and Bertelsmann AG, combining the media companies ’ book clubs, including the venerable Book-of-the Month Club and the Literary Guild. ![]() Bookspan is a New York City-based partnership between Time Warner Inc.
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